Alpha Factor Gymnastics Unites Competitive and Training Apparel Under One Brand Name
YORK, Pa. – March 22, 2016 – Alpha Factor Gymnastics, a leading global manufacturer and supplier of gymnastics apparel, is integrating the Aerials by Alpha Factor training apparel line with the competitive apparel line under the same brand name: Alpha Factor. With this new structure, gymnasts can now compete and train with confidence. Alpha Factor Gymnastics will continue to share the best products and most reliable service to gymnasts around the globe.
“We are excited to offer competition and training apparel under one brand name,” said Tighe King, CEO, Alpha Factor. “For years, we’ve had the same quality and commitment to service in our training, as well as our competitive, apparel. So, this merger will level the playing field and unite our products. Customers can continue to expect the same great styling, prices, quality and service for both competitive and training apparel.”
King added, “This change is to reinforce the brand name for clearer recognition, which will simplify the purchasing process for all of our customers. It also allows us to further advance the Alpha Factor brand through innovative products and services.”
Alpha Factor was the exclusive designer and manufacturer for Reebok, the official apparel supplier of the 1996 women’s Olympic gymnastics team. This Olympic year marks the twentieth anniversary of the US Gold medal win, and Alpha Factor will be celebrating with its redefined brand leading up to the 2016 summer Olympics, starting with the launch of its new Spring catalogue in March. A newly designed website will debut later in the year, alongside digital media campaigns and promotions.
About Alpha Factor
For over 30 years, Alpha Factor has been one of the leading manufacturers and suppliers of gymnastics apparel around the world. With a mission to integrate cutting edge style, superior quality, and reliable service, the brand has been the trusted apparel supplier for Olympic teams, national collegiate teams and gymnasts of all levels. Long recognized for innovative and unique designs, Alpha Factor creates beautiful, custom garments that not only stand out, but also stand the test of time. To learn more visit www.alphafactor.com
About Perform Group
Perform Group, LLC® (Perform Group) is proud to be a leader in providing high quality performance apparel primarily for the global markets of dance and gymnastics since 1969. Headquartered in York PA, Perform Group designs, markets and manufactures apparel worn by over a million athletes and performers around the globe each year and its garments have been seen worldwide in high profile events for decades. To learn more visit www.performgroupllc.com